![]() The actual cost per click (CPC) for advertisers is determined at auction and is not visible, but maybe less than your maximum CPC bid. Traffic generated via pay-per-click links is more focused on the people who know what they are searching for, making such traffic more valuable. The traffic generated via Google AdWords is worth much more than the millions of other surfers who visit a site. PPC helps companies reach the right customers and is also useful in marketing products that otherwise may be difficult to find. PPC is important because it shows results much faster than organic campaigns that integrate search engine optimization techniques (also referred to as “natural search”). ![]() Why is PPC an essential part of online advertising? Companies advertising on AdWords pay the quoted amount only when people click on their ad. ![]() How do AdWords work?ĪdWords works under a bidding system: the higher the price of the ad, the higher its ranking. The company’s ad will appear when the user searches for particular keywords that are linked to the product or service that the company is offering. What is Google AdWords?ĪdWords is a Google advertising service that allows businesses to display their ads on Google’s search engine and advertising network. The responsibility of the campaign manager is to manage the entire campaign and to prove the best return on investment (ROI). What is Campaign Management?Ĭampaign management refers to the process of creating and managing an advertising campaign for a company on Google AdWords. The advertiser is paid when someone clicks on the ad. It is a marketing strategy designed to drive traffic from search engines or other websites to a company’s website. Frequently Asked Google AdWords Interview Questions: 1. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |